Before the time of self-driving cars, on-demand directions, and the internet, it was tough for the weekend warrior with a need for speed to find the exact parts required to get their ‘fixer-upper” car from their garage to the streets. Car enthusiasts had to locate their nearest brick and mortar aftermarket parts store and travel there to find what they needed. They relied on the relationship they created with their local store employees, built on trust over time, plus the physical touch and feel of the product to drive their purchase decisions. Can you imagine all that driving and human interaction? The horror! There was no next day shipping, shopping around from the comfort of their couch, or writing the scathing review for a failed part while they hide behind computer screens.