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Home Channel News Updates Its Buyers Guide with a New Name — “Product Central”

Home Channel News Updates Its Buyers Guide with a New Name — “Product Central”
Edgenet, Inc., in partnership with Home Channel News today announced the new name of the HCN buyers guide, HCN “Product Central,” along with a new offer for suppliers and vendors to list an unlimited number of residential building products and accessories on the site for as little as $200 per month.

“Product Central” instantly connects users online, at no charge, to the industry’s most comprehensive product database. The service is accessible via www.homechannelnews.com, the industry’s #1 business website with more than 98,000 unique visitors per month. Since it launched this past April, the service has helped thousands of retailers and pro dealers efficiently search for building products, tools and hardware to stock in their stores and lumberyards.

“Product Central”, is the simplest and most effective marketplace today for any supplier, regardless of size, to showcase their products in front of today’s top retailers. Normally this would take an army of sales people hoping to present the right product at the right time. It is this simple; if a supplier could fill a football stadium with active buyers, actively seeking what they sell, wouldn’t they? “We view Product Central as a ‘Why wouldn’t I?’ value proposition for suppliers,” stated John Sullivan, Vice President Marketing for Edgenet. “This is a major opportunity for Edgenet customers to expand their product reach immediately, while we dedicate ourselves to finding and delivering more value.”

The new name was among more than 300 entries submitted to the “ReName Game”, a contest sponsored by HCN and its development partner, Edgenet, in October to solicit suggestions from site users. Sid Hynes of JELDWEN submitted the winning entry, and was awarded a Nintendo Wii game system for his creativity and effort.

"We were excited by the response to our renaming contest and delighted by the result," said HCN Editor-in-Chief Ken Clark. "The new name, ‘Product Central,’ clearly communicates the focus and utility of this exclusive resource."

“Product Central” features the widest assortment of product information available in the building materials and home improvement industry, from the widest variety of suppliers. The site provides access to rich content including images for over 100,000 products from more than 2,000 suppliers.

In conjunction with the new name, Home Channel News expects its new low-cost, unlimited-listing offer to attract hundreds of new suppliers with thousands of products to participate in “Product Central.”

“As a cross-section of the home channel marketplace, 'Product Central' is an exceptional platform for cost-effective promotion and generating leads,” said Home Channel News National Sales Manager Jim Reynolds. “Now, for just $200-a-month, suppliers and vendors can list as many products as they wish on the site, and take advantage of our high user traffic of qualified retail buyers to engage retail buyers and generate leads.”

About Home Channel News
From LBM/pro dealers, distributors, tool and hardware stores to co-op headquarters, independents and big box decision-makers, Home Channel News is the #1 source of news, knowledge and networking for professionals in the retail residential LBM, hardware and home improvement industries. In print, online and at events, Home Channel News serves a total audience of more than 200,000 professionals each month. Flagship products and services include Home Channel News magazine, www.homechannelnews.com, a portfolio of e-newsletters covering a wide range of industry interests, and the leading annual executive conference and exhibition for lumber and building materials executives, the ProDealer Industry Summit, which is produced in partnership with the National Lumber and Building Materials Dealers’ Association (NLBMDA). The Home Channel News online “Product Central,” is a database service featuring over 100,000 products and specifications. For more information about Home Channel News media options and opportunities, visit www.homechannelnews.com/foradvertisers.

About Edgenet
Edgenet is committed to being the highest quality provider of product content management, selling and advertising solutions in the world. Through the Edgenet Network, our customers access a product information ecosystem that ensures the highest quality, most complete set of product content available. Product content is managed by suppliers and distributed from our network to retailers, distributors and media channels.

Suppliers, distributors and retailers of all sizes benefit from a complete software as a service (SaaS) solution where best practice workflow, collaboration, quality assurance and product content delivery come together. Edgenet's data services, guided selling and advertising solutions are used by top retailers, distributors, media sites and suppliers in the home goods, automotive and sporting goods industries. The Edgenet Network provides unparalleled quality, breadth and value. Learn more about the Edgenet Network at www.edgenet.com.