GS1 – the international, not-for-profit association which provides the world’s most widely-used system of supply chain standards – announced that Edgenet GDSN has over one million registered GTINs (Global Trade Item Number) in its GDSN data pool.
The value of product data is evident for e-commerce. These days, customers shop on their phones and their laptops as much as they do inside a store. Forrester Research predicts online retail sales to grow to $370 billion in 2017, and the Google Shopper Marketing Agency Council finds that 90 percent of smartphone shoppers use their phones for pre-shopping activities, such as finding product information, availability and reviews. So it’s essential that there’s digital information to support these purchasing decisions on every platform.
Edgenet earned its "Comeback Company of the Year" award for its successful implementation of new customer service initiatives, like hands-on customer workshop Edgenet Academy, that refreshed and restored the company's relationships with clients—including a Fortune 50 retailer.
Retailers want your help. “Help me help you” is a succinct way to summarize how retailers feel about the vendor-retailer relationship. If you’re a manufacturer or brand selling through the retail channel, your job is to enable your retail partners with high quality products, promotions, pricing, AND product data.
Customer satisfaction is not a new goal for technology companies — or any company, for that matter. But creating systems that improve customer happiness on a recurring basis is a relatively new concept in the technology industry.
The consulting firm McKinsey & Company, in an article entitled “The Digital Future of Consumer-Packaged-Goods Companies”, asserts that the best-performing CPG companies are pushing the boundaries of the “perfect page.” To them, the perfect product page online employs rich product content including high-quality images, detailed product descriptions and reviews, videos, and more.
Edgenet announced today the addition of Kraig Haberer as senior vice president of marketing. Haberer, who previously worked at Edgenet from 2005 to 2008, is the fifth executive to rejoin the Nashville-based software-as-a-service company.
Behind every great tech innovation is the need for effective tech implementation. But anyone who has ever been an early adopter of enterprise technology knows that no matter how remarkable the software is, integrating it into a business and its processes is rarely (read: never) an easy feat. Not only must customers understand how to use the new technology, they have to know how to maximise its use for their business.
In the software as a service (SaaS) industry, this gets more challenging still. Time is a luxury most providers don’t have.