A Message From Acme Tools

Dear Acme Tools Supplier:

In today’s tough economic times, accurate and timely product data is the key competitive advantage to successfully setting your products apart from the competition. In an effort to enrich and increase our product data and drive both online and retail sales, we are kicking off an initiative to collect Marketing and GDSN (logistics) product data.

Acme Tools is excited to announce its partnership with Big Hammer and the launch of the Data Collection Program, an initiative that our suppliers can utilize to exchange marketing product content and logistical data in a way that is seamless and error-free. The Data Collection Program is designed to benefit Acme Tools and more importantly, our suppliers.

With your enrollment and entry of your product content in these Big Hammer’s data pools, you will immediately see benefits through:

• Increased visibility of your products through retail stores, catalogs, internet, flyers, signage, and other promotional activities– allowing consumers to comparatively shop.
• Ability to acquire and maintain GSA Schedules.
• Increased speed of new product introduction.
• Allow Mobile salesman to access and provide customers useful and accurate product data information quickly and from one source.
• Reduction in the disparate data requests from ACME TOOLS for print catalogs and other promotional activities.
• Increased opportunities to have your products included in ACME TOOLS’ other selling tools;
• Increased awareness and accountability though product content collection, tracking and reporting.

The MDP includes marketing attributes (e.g. marketing copy, number of volts for a cordless drill) and standard digital assets (e.g. images, warranty pdfs). The GDSN Pool includes logistic attributes (e.g. size, weight). The complementary nature of these pools will provide a single source of attribute rich product data.

In order to achieve our mutual objective of more product sales across all channels, we must have your support. This is a mandatory effort for doing business with Acme Tools, and we have initiated an aggressive timeline that moves swiftly through the data collection process.

You will be receiving additional information directly from Big Hammer regarding the Program, their MDP, and the GDSN Data Pools. Please review these communications carefully and follow the steps as outlined.

If you have any questions about this program or our expectations, please email Acme Tools at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sincerely,

Steve Kuhlman

Vice President, Acme Tools

701-746-2830 Office

701-746-2879 Fax

Paul Kuhlman

Vice President Merchandise Operations & Marketing, Acme Tools

701-746-2883 Office

701-746-2899 Fax