S=Search C=Commerce G=GDSN
| Search & Shopping Engines | Retailers & Distributors | Logistics |
| Create, optimize, certify and distribute product content for consumers to search and shopping engines Google and Bing for improved visibility and sell through. |
Distribute images, features and documents for use by retailers and distributors in their various systems. (formerly known as the Big Hammer Marketing Data Pool) |
Synchronize product logistics data with retailers and distributors with the international standard for supply chain management. |