The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.
In its latest video, Edgenet gives examples of how Ezeedata, its data feed optimization tool, changes how products appear on the internet. In example after example, more and higher-quality data was provided for shoppers. Sometimes you just need to see the difference to understand how better product data will result in better branding and increased sales.
As more consumers turn to mobile devices for everyday activities, some merchants are skipping building a website suited for mobile, and instead working to ensure their products are optimized for mobile devices. So, even if you can't make your website practical and pretty for mobile, you can definitely make your inventory ready for mobile shoppers.
This article from ecommercebytes.com indicates that 65.2% of merchants do not have a mobile website - but mentions that 60% are willing to optimize their online product listings for mobile shoppers.
