As mentioned previously, we can't cover all of the insights in this article with a single blog post. The article covers so much of the ground we discuss here at the blog and on our website that we're going to take our time with it.
The article asks "What Is Product Data And Why Should You Care?", and then explains that we have realized the need to maintain lists of contact data - and the burgeoning need to structure, de-dupe, and complete that data. We just haven't carried that same practicality and sensibility into the world of product data, even though it's just as necessary. How does product data get so complex, and why should you care?