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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Blog posts tagged in quality product data
05
Aug

Product Data Is Dynamic

Posted by on in Product Data Management

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There's a (quite possibly apocryphal) story about the brilliant Far Side cartoonist Gary Larson. When he was a young boy, his mom woke him for his second day of school. "Again?," Larson responded. 

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25
Feb

Product Data Is No Longer Someone Else's Job

Posted by on in Product Data Management

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In a recent meeting at Edgenet we discussed the growing evolution - across practically every industry we encounter - of awareness about the need for organized product data. Just a few years ago, our sales "Pitch" included a discussion of what product data was, and why distributors, retailers and search engines needed it. 

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05
Nov

It Happened One Search

Posted by on in Product Search

In the tech world, you can't do much better than partner with Google. They're not just the biggest knife in the drawer, they're also the sharpest - constantly refining and striving to find the sweet synergistic spot where their profit meets user satisfaction.

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25
Jun

O'Reilly Gets In On The Bad Data Chronicles

Posted by on in Product Data Management

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If you don't know about the O'Reilly books, then you can click the link and do a quick learn - most people have seen an O'Reilly book on something through the years, even if it was part of a required course at school, or in a bookshelf at a friend's house. Wikipedia explains, "an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers."

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06
Jun

Product Data - Getting It Right Is More Important Than You Think

Posted by on in Product Data Management

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Purveyors of this blog might come to a conclusion that we're pushing hard to show the importance of product data so that you'll run - don't walk - and buy our product data solutions.

That's only half true.

As borne out by this article at information-management.com - one of the best articles we've ever seen on product data - the importance of quality, structured product data is only now being recognized across industries.

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16
Apr

Pet Industry Not Immune To Showrooming

Posted by on in Internet Retail

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Talk about prescient. Over 15 months ago, The Edge committed a flagrant act of foresight by detailing what many considered to be the first use of the term "showrooming." 

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13
Mar

Ezeeguides: Buyer's Guide 2.0 Is Here

Posted by on in Internet Retail

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Google the term "buyer's guide," and you'll find...a whole heck of a lot of buyer's guides. Not a lot about the the history of buyer's guides, or the evolution of buyer's guides...just buyer's guides. For horses, AM radios, and yo-yos...just about anything. 

It looks like no one knows where buyer's guides came from, not even the trusty Wikipedia. All we know is, they're here. And...they need help. A perfunctory look at a few buyers guides will reveal an almost-universal crater of functionality and technology. Why can't the yo-yo guide ask the user if they want a classic, flared gap, or modified shape and let them choose? Or, why can't the guide ask a question like: Are you looking for a yo-yo to perform looping tricks?

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04
Mar

Structured Product Data Improves SEO

Posted by on in Product Data Management

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We blame unstructured product data.

Structured product data will improve your organic SEO results. So says a recent article at the website "practical ecommerce: Insights for Online Merchants."

The article, written by Jill Kocher, indicates that early decisions regarding site structure and how it uses a product catalog can "have surprising ramifications for SEO." 

The secret is understanding HOW shoppers are searching for your products and organizing your website's navigation and pages to mirror and reveal product data that matches popular searches.

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26
Feb

Lost & Alone: When Product Data Lets You Down

Posted by on in Product Data Management

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We're not saying anything about this particular brand of Baking Tin. They appear to be very nice baking tins, and they look greyish or maybe a pewter tone. We're going by the picture, because the Baking Tin's product data says they have no color. 

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28
Sep

Edgenet's Ezeedata Delivers 60% More Web Orders

Posted by on in Testimonials

 


We've been telling you for years that better, highly structured data results in a bigger bottom line. Better data reduces inefficiencies, as indicated in an IBM study showing that companies lose an average of 8.2 million dollars annually from data collection issues.

And that's just data collection, not dissemination. One of our partners indicated that a supplier in their industry had to create between 50-100 data sets for 50-100 distributors.

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24
Jul

Edgenet's Data Feed Expertise Is Sounding Pretty Good Right Now

Posted by on in Product Search

 


Even before the product is rolled out, some members of the jury are returning a verdict.

On May 31, Google announced massive changes to Google Shopping, which are scheduled to take effect completely by October 1. Changes have already begun , and as experts begin to understand what's coming, some are worried about how retailers will react. Blogger Andrew Davis details "Why The New Google Shopping S*cks For E-Merchants."

Take it from us - Davis is right when he expresses concerns about a general, industry-wide ignorance to the importance of product data. We've been on our soap box a while, and even though we see the overwhelming evidence that Ezeedata's a game changer for data quality - and earnings - we have continued to witness businesses that don't see value in high quality product data.

Until now.

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10
Jul

3 Things You Might Not Have Caught In The Google Shopping Announcement

Posted by on in Product Search

Even though the changes are massive, there's no need for panic. Google may be a giant, but it's no Godzilla.

By now, most savvy retailers - and even a few of the late adopters - have realized that Google has changed online retail with its announced changes to move to a pay-for-play model. Here are a few details you might not have realized.

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01
May

Complete, Accurate Product Data Generates Web Revenue

Posted by on in Product Data Management

 

It's a point we've made over and over at this blog, because, frankly, it's the point that every business is interested in: the bottom line.

Yeah, that point.

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15
Mar

Study On Mobile Devices Demonstrates Thirst For Product Information

Posted by on in Internet Retail

 

 

A recent study by ClickIQ demonstrates how badly consumers want product information while shopping. ClickIQ polled consumer panel members who used their phone or mobile device to research products while shopping. 61% said they used the internet to research a particular product, far and away the most popular activity.

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24
Jan

Google's Slip Won't Change Product Search (Or Why You Still Need Ezeedata)

Posted by on in Product Data Management

 

 

Many analysts have begun to throw their opinions in on Google's latest earnings miss - specifically the slowing in the search giant's core business (from 33% to 25% in Q4). This article in Business Insider theorizes that mobile search is far less profitable than standard search, and indicates that Amazon's rise might be taking a huge bite out of Google's success.

 

If Edgenet's success rode on organic search and Google's ability to rule the internet, Q4 of 2011 would have delivered us some sobering news.

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09
Nov

"Customers Are Crying Out For More Product Information"

Posted by on in Internet Retail

We've been telling you for years that consumer behavior has shifted forever. We see it in studies like this one, which explain that impulse buying is dead. Challenging economic times, the rise of mobile devices being used as "data devices", and the increased demand for better images, videos and details have all combined to create a population clamoring for more.

We've recently stumbled across a study which proved our point. The study showed

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