Talk about prescient. Over 15 months ago, The Edge committed a flagrant act of foresight by detailing what many considered to be the first use of the term "showrooming."
In our post, we described the steps Target was taking to combat Amazon - specifically, to limit the behavior of "showrooming" - essentially serving as a showroom for products, where shoppers would visit, touch, feel, study...and then ultimately, purchase on Amazon.
The term has entered the mainstream, as exhibited by this cool "showrooming" infographic. Check it out, because the statistics in the infographic swerve into an industry Edgenet has been working with - the Pet Industry. The infographic details the top five retailers at risk for showrooming, with a major big-box pet store listed as the second most likely retailer to be at risk.
Edgenet figures your anxiety regarding showrooming should be in a direct inverse relationship with the quality of your product data. The better your data, the less your anxiety about showrooming and all of the other waves of consumer behaviors to come.