Even before the product is rolled out, some members of the jury are returning a verdict.

On May 31, Google announced massive changes to Google Shopping, which are scheduled to take effect completely by October 1. Changes have already begun , and as experts begin to understand what's coming, some are worried about how retailers will react. Blogger Andrew Davis details "Why The New Google Shopping S*cks For E-Merchants."

Take it from us - Davis is right when he expresses concerns about a general, industry-wide ignorance to the importance of product data. We've been on our soap box a while, and even though we see the overwhelming evidence that Ezeedata's a game changer for data quality - and earnings - we have continued to witness businesses that don't see value in high quality product data.

Until now.

Many of us who remember the old days of searching for products online - like two weeks ago - will recall that typing in a general term at Google.com would yield a smattering of results that you had to parse through.

Google realized that's just plain bad business - and it breaks one of its principal rules: be relevant.

So, if you typed in "tent" at Google.com in May, you'd get some AdWords ads, and some listings. CPCStrategy.com is reporting that today, you'll see something like this:

(note: we tried and did not get this result, but that would be normal for Google, as it experiments with its new interface)

Even though the changes are massive, there's no need for panic. Google may be a giant, but it's no Godzilla.

By now, most savvy retailers - and even a few of the late adopters - have realized that Google has changed online retail with its announced changes to move to a pay-for-play model. Here are a few details you might not have realized.

Perfection Spring & Stamping Corp, a family-owned manufacturer of metal stampings, extension springs and wire forms, is a great example of a company that has only just begun to scratch the surface of what the internet can do.

At one point, Perfection employed 18 agencies to sell its parts. They've since eliminated many of those agencies, and have begun to embrace the power of internet search.

Many analysts have begun to throw their opinions in on Google's latest earnings miss - specifically the slowing in the search giant's core business (from 33% to 25% in Q4). This article in Business Insider theorizes that mobile search is far less profitable than standard search, and indicates that Amazon's rise might be taking a huge bite out of Google's success.

If Edgenet's success rode on organic search and Google's ability to rule the internet, Q4 of 2011 would have delivered us some sobering news.

We're proud to present episode 1 of our podcast, "Edgenet Trends." This episode, hosted by Edgenet's Peter Montross, focuses on Edgenet's Ezeedata Search, it's premium solution that collects, perfects and then delivers your product data directly to Edgenet's partners, Google and Bing.

Peter is joined by Edgenet's SEO expert Britney Helm, who shares her insights into why Ezeedata Search is a game-changer.

When veteran technology reporter Steven Levy wrote a book, "In The Plex," he was given unprecedented access to the campus and the minds of the geniuses at Google. From the founders on down, he found that one word was mentioned everywhere, in any strategic conversation. "In The Plex" mentions the word 319 times:

Google has announced in its blog that it has changed its algorithm to return the latest, most recent relevant results first. It's a trend we've seen with our product data feeds - people want the latest information and they want to know when the information was last updated.

You know the scene in Jurassic Park - the scientists are breathlessly collecting themselves after a run-in with a dinosaur when a low rumble is heard.

Author Robert Lacey writes in his book, Ford: The Men and Their Machine that in 1912, Henry Ford returned from a trip to Europe to a surprise – his chief aides had designed and built a new, low-slung version of the Model T, which sat in the middle of the factory floor. The Model T was the only vehicle the Ford Motor Company produced, and even as competition stiffened, Ford had been resolute about changing his original creation.

Ford sauntered up to the shiny red vehicle with his hands in his pockets and walked around it – once, twice, a third time, studying it, looking closely.

Then he reached out and grabbed the door to the vehicle. And tore it off.

We shared with you previously how Microsoft's mighty search engine Bing was featuring enriched product data fed directly from Edgenet when consumers searched there for thousands of products.

Now that the Google shopping feed is featuring us on thousands of its product searches, we have become the undeniable James Brown of product data management and optimization, the hardest working product data optimizer in the business, the we're-so-good-you-better-not-take-your-eyes-off-us players in the industry.

This article at Search Engine Watch does an excellent job of describing Google's retail-shaking June announcement - its new Unique Product Identifier requirements. Like many of the huge paradigm shifts in today's retail, the retail world and most of media yawned - ignorant of how the landscape had changed.

Whether you're a supplier or a retailer, make sure you redraw your map based on Google's announcement - and why Google made the requirement.

Information Week reported earlier this year that Google has been outspoken recently about demoting sloppy, low-quality data on websites.

The article goes on to discuss Google's drive its relevancy algorithm to reduce the presence of Web spam and low-quality content."

Google, one of the world's most innovative and influential companies in the world, has created a website and an online book called The Zero Moment of Truth.

First we'd like to give huge props to Google for the presentation - a classy website, a well-developed and thoughtful publication, and great video. ZMOT is a textbook on how to drive a point home.

And oh, what a point. It's an idea we've been talking about for years - that consumer behavior has changed and now is continuing to rapidly evolve. The internet platform and search have dynamically changed how consumers are informed, how much information they want, and how quickly they want it.