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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Blog posts tagged in Ezeedata
07
Aug

Google Shopping: What "So What?" Will Get You

Posted by on in Product Search

Most of us suffer from a bit of the "So What?" syndrome - the mindset that causes emails, dishes, or voicemails to stack up. The syndrome gets worse when it comes to change. Think of how many of your Facebook friends grouse about minute changes to Facebook. Often, we are dragged kicking and screaming to change.

On May 31, Google announced changes to its Google Shopping which will require any merchant who wants their products visible to submit a feed of information to Google. And the information you submit better match what's on your website.

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24
Jul

Edgenet's Data Feed Expertise Is Sounding Pretty Good Right Now

Posted by on in Product Search

 


Even before the product is rolled out, some members of the jury are returning a verdict.

On May 31, Google announced massive changes to Google Shopping, which are scheduled to take effect completely by October 1. Changes have already begun , and as experts begin to understand what's coming, some are worried about how retailers will react. Blogger Andrew Davis details "Why The New Google Shopping S*cks For E-Merchants."

Take it from us - Davis is right when he expresses concerns about a general, industry-wide ignorance to the importance of product data. We've been on our soap box a while, and even though we see the overwhelming evidence that Ezeedata's a game changer for data quality - and earnings - we have continued to witness businesses that don't see value in high quality product data.

Until now.

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17
Jul

Google Gets Specific

Posted by on in Product Search

Many of us who remember the old days of searching for products online - like two weeks ago - will recall that typing in a general term at Google.com would yield a smattering of results that you had to parse through.

Google realized that's just plain bad business - and it breaks one of its principal rules: be relevant.

So, if you typed in "tent" at Google.com in May, you'd get some AdWords ads, and some listings. CPCStrategy.com is reporting that today, you'll see something like this:

(note: we tried and did not get this result, but that would be normal for Google, as it experiments with its new interface)

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31
May
28
Apr

Feed Management In The Era Of Customization

Posted by on in Product Data Management

Edgenet's Peter Montross and Craig Cervenka are featured in the latest episode of "Edgenet Trends," and they're talking about the demanding world of product data feeds, product data management, and meeting the ever-changing target set by consumers and retailers.

In 2000, no one would have cared too much about how many ounces your travel-size shampoo was. By the end of 2001, laws had changed, and 3.5 ounce bottles were necessary. Does your car have an ipod dock or interface? Some people are making buying decisions based on whether they can play their music while driving.

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23
Mar

The Edgenet / 50 Below Partnership: "One of the most significant technological developments I’ve seen"

Posted by on in Testimonials

 

Edgenet has recently inked a partnership with 50 Below, THE premiere internet business solutions provider which has been providing web-based solutions for thousands of clients. The Edge recently had a chance to talk to Edgenet's Craig Cervenka about the impact this deal will have.

EDGE: How important is the partnership that has been forged between 50 below and Edgenet?

CC: The 50 Below – Edgenet partnership is extremely important as it is a catalyst for one of the most significant technological developments I’ve seen since retailer web sites became commonplace over a decade ago.

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01
Mar

AutoZone, A Member Of The Edgenet Network, Continues Earnings Roll

Posted by on in Edgenet Network

Congratulations to a partner primed for domination: AutoZone, the largest U.S. auto-parts retailer and a member of the Edgenet network, has reported that its second-quarter profits rose 13%.

"This marks the thirteenth consecutive quarter of 20% plus growth in earnings per share and our twenty second consecutive quarter of double digit growth," said AutoZone Chairman and Chief Executive Bill Rhodes.

...
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16
Feb
15
Feb
10
Feb
30
Jan

Make Your Product Data Research-Friendly

Posted by on in Product Data Management

 

 

 

 

The mighty, always-informative Internet Retailer reports that more and more e-tailers are improving their websites to accomodate shopper research. A study conducted by the site showed that more retailers are allowing shoppers to use advanced search, as 39% of retailers now have this feature, compared with 21% in 2010.

So, when shoppers search these sites for your products....what will they find?

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25
Jan

Brick & Mortar's Last Stand

Posted by on in Internet Retail

 

We keep seeing prophecies about our future coming true - like "Minority Report" computers (but, sadly, not the flying cars), so we knew this day in retail would come. It's just always startling when you witness it happening.

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24
Jan

Google's Slip Won't Change Product Search (Or Why You Still Need Ezeedata)

Posted by on in Product Data Management

 

 

Many analysts have begun to throw their opinions in on Google's latest earnings miss - specifically the slowing in the search giant's core business (from 33% to 25% in Q4). This article in Business Insider theorizes that mobile search is far less profitable than standard search, and indicates that Amazon's rise might be taking a huge bite out of Google's success.

 

If Edgenet's success rode on organic search and Google's ability to rule the internet, Q4 of 2011 would have delivered us some sobering news.

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19
Jan

Search Is Taking Over. Are You In Or Out?

Posted by on in Product Search

 

 

Mashable one of world's hottest websites for news, has just published an article entitled "Seven Startups That Live Or Die By Search." Here at The Edge, we're all about reading things so you don't have to - so allow us to give you the takeaways from the Mashable article:

1. Search Isn't Just Google - It might actually use Google's search engine, but

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10
Jan

Shoppers Researching More Than Big Ticket Purchases

Posted by on in Internet Retail

 

 

The shift continues.

Take, for example, this article in the Wall Street Journal, which notes shopper research has moved beyond the most expensive items to the daily shopping lists - even groceries.

Whether its food and beverages, baby items, or pet products, consumers are researching first before they buy.

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05
Jan
03
Jan

Yeah, He's That Good. And That's Why Mike Steineke Works At Edgenet.

Posted by on in Edgenet Everywhere

 

 

 

 

For about 20 years, Microsoft has been awarding its MVP- Most Valued Professional - award to those who "freely share their deep knowledge, real-world experience, and impartial, objective feedback to help people enhance the way they use technology."

The Microsoft MVP Awards are given in over ninety technology areas. MVPs reflect Microsoft's global customer base and the breadth of Microsoft's technologies. A significant proportion of new MVPs represent emerging markets in China, Russia, and Korea, as well as smaller markets including Ghana, Nepal, and Kazakhstan.

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16
Dec

Edgenet's Movin' On Up In Bing Shopping

Posted by on in Edgenet Everywhere

 

 

 

 

As we showed you before, Bing is featuring Edgenet's logo on searches that include Edgenet's enriched product data. We crowed about it because it's a tip of the hat from one of the world's leading search engines.

So if we crowed about it before...

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14
Dec
05
Dec

Edgenet Launches "Edgenet Trends"

Posted by on in Edgenet Everywhere

We're proud to present episode 1 of our podcast, "Edgenet Trends." This episode, hosted by Edgenet's Peter Montross, focuses on Edgenet's Ezeedata Search, it's premium solution that collects, perfects and then delivers your product data directly to Edgenet's partners, Google and Bing.

...
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