The Edge Blog
The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.
Edgenet's Peter Montross and Craig Cervenka are featured in the latest episode of "Edgenet Trends," and they're talking about the demanding world of product data feeds, product data management, and meeting the ever-changing target set by consumers and retailers.
In 2000, no one would have cared too much about how many ounces your travel-size shampoo was. By the end of 2001, laws had changed, and 3.5 ounce bottles were necessary. Does your car have an ipod dock or interface? Some people are making buying decisions based on whether they can play their music while driving.
We at Edgenet continue to hear from manufacturers and suppliers who are certain they know who is shopping for their products, and therefore these manufacturers and suppliers KNOW what product details their shoppers want and need.
You sure about that?
We'd like to present Exhibit A: The Cave People.
The LA Times reports that millions of people in China live in caves. They like it there. Some of the caves have running water, electricity.
What product details are valuable to Chinese cave people?
We'll give you a moment to think about it.
The Edgenet / 50 Below Partnership: "One of the most significant technological developments I’ve seen"
Edgenet has recently inked a partnership with 50 Below, THE premiere internet business solutions provider which has been providing web-based solutions for thousands of clients. The Edge recently had a chance to talk to Edgenet's Craig Cervenka about the impact this deal will have.
EDGE: How important is the partnership that has been forged between 50 below and Edgenet?
CC: The 50 Below – Edgenet partnership is extremely important as it is a catalyst for one of the most significant technological developments I’ve seen since retailer web sites became commonplace over a decade ago.
We at The Edge want to call attention to yet ANOTHER Microsoft MVP in our midst besides this guy and this guy - Damon Payne. Damon's MVP was awarded because of his excellence in the area of Client App Development. When he's not being awesome at Edgenet, Damon is asked to speak at events all across the country.
A recent study by ClickIQ demonstrates how badly consumers want product information while shopping. ClickIQ polled consumer panel members who used their phone or mobile device to research products while shopping. 61% said they used the internet to research a particular product, far and away the most popular activity.
The mighty, always-informative Internet Retailer reports that more and more e-tailers are improving their websites to accomodate shopper research. A study conducted by the site showed that more retailers are allowing shoppers to use advanced search, as 39% of retailers now have this feature, compared with 21% in 2010.
So, when shoppers search these sites for your products....what will they find?
We keep seeing prophecies about our future coming true - like "Minority Report" computers (but, sadly, not the flying cars), so we knew this day in retail would come. It's just always startling when you witness it happening.
Many analysts have begun to throw their opinions in on Google's latest earnings miss - specifically the slowing in the search giant's core business (from 33% to 25% in Q4). This article in Business Insider theorizes that mobile search is far less profitable than standard search, and indicates that Amazon's rise might be taking a huge bite out of Google's success.
If Edgenet's success rode on organic search and Google's ability to rule the internet, Q4 of 2011 would have delivered us some sobering news.
Mashable one of world's hottest websites for news, has just published an article entitled "Seven Startups That Live Or Die By Search." Here at The Edge, we're all about reading things so you don't have to - so allow us to give you the takeaways from the Mashable article:
1. Search Isn't Just Google - It might actually use Google's search engine, but
We explained in an earlier post - for Edgenet's other other Microsoft MVP - that the Microsoft MVP award is globally prestigious award that is earned by true leaders. Microsoft's website puts it this way: "Of more than 100 million users who participate in technology communities, around 4,000 are recognized as Microsoft MVPs."
So what are the odds that Edgenet would have two Microsoft MVP's on their staff? Pretty good, if you know Edgenet. The minds here are that good.
Edgenet has attracted so many enormous, credible, successful partners because it offers a one-of-a-kind technology from a staff of some of the best minds in the world. Cory is one of those talents. Here's a brief email interview with Cory.
EDGE: Who are you, what’s your title and how long have you been with Edgenet?
CP: My name is Cory Payne, Director of Product Management and User Experience at Edgenet, and I’ve been here for almost 4 years.
EDGE: Edgenet has developed a really unique solution in Ezeedata – something that has attracted some of the world’s most powerful and influential companies in technology today.What makes Ezeedata so unique? Why couldn’t a company like Google just make a product like Ezeedata on its own?
CP: Edgenet’s Ezeedata services are built on decades of experience with rich product data. We know what sells and what doesn’t.
This experience has allowed Edgenet to create an app that assists customers in creating and enhancing product content to the highest standards in the world. It also allows us to reduce the amount of manual data entry required by the customer; you’d be surprised how much data we can fill in just by providing a picture of your product!
I live and breathe this stuff every day, so trust me, Edgenet is the Gold standard in product data quality.
The shift continues.
Take, for example, this article in the Wall Street Journal, which notes shopper research has moved beyond the most expensive items to the daily shopping lists - even groceries.
Whether its food and beverages, baby items, or pet products, consumers are researching first before they buy.
Edgenet Trends is back, and in this episode, Edgenet's Vice President Peter Montross and Product Data Specialist Joel Carstedt share some comedy - and tragedy - of bad data. They also show the rich, quality product data that Ezeedata delivers every day....
For about 20 years, Microsoft has been awarding its MVP- Most Valued Professional - award to those who "freely share their deep knowledge, real-world experience, and impartial, objective feedback to help people enhance the way they use technology."
The Microsoft MVP Awards are given in over ninety technology areas. MVPs reflect Microsoft's global customer base and the breadth of Microsoft's technologies. A significant proportion of new MVPs represent emerging markets in China, Russia, and Korea, as well as smaller markets including Ghana, Nepal, and Kazakhstan.
As we showed you before, Bing is featuring Edgenet's logo on searches that include Edgenet's enriched product data. We crowed about it because it's a tip of the hat from one of the world's leading search engines.
So if we crowed about it before...