Mashable one of world's hottest websites for news, has just published an article entitled "Seven Startups That Live Or Die By Search." Here at The Edge, we're all about reading things so you don't have to - so allow us to give you the takeaways from the Mashable article:

1. Search Isn't Just Google - It might actually use Google's search engine, but

search is our way to try and add our customized view to a complex, over dataed (yes, we just made that word up) world. Mashable puts it this way, "The biggest problem today with ecommerce and e-discovery is that there is too much available information."

2. You Better Understand - This is happening. Getting your products optimized for product search isn't something you should do in 2012. It's something you have to do this week. Shoppers want the information they want, and if they don't find it, they'll move to the next product. Can you afford to ignore what  search has done to shopping?