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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.


Lost & Alone: When Product Data Lets You Down

Posted by on in Product Data Management
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We're not saying anything about this particular brand of Baking Tin. They appear to be very nice baking tins, and they look greyish or maybe a pewter tone. We're going by the picture, because the Baking Tin's product data says they have no color. 

Are they invisible, like Wonder Woman's plane? Or is it just that there were no associated color attributes for these products, because the baking tin's product data wasn't structured well? 

What if you were shopping for a certain color of cookware, for a gift? Think these baking tins would come up in your search?

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