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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Recent blog posts
17
Jun

Bad Data Chronicles - No, Really. It Costs You Sales.

Posted by on in Product Data Management

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We've been telling you folks for years that bad data means lost sales. Bad data comes in all shapes and sizes: it could mean incomplete, unstructured, bad images, inaccurate - or in the case of the company in the Twitter conversation above - decentralized, so that the catalog and the website don't match. 

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06
Jun

What Is Product Data And Why Should You Care?

Posted by on in Product Data Management

 

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As mentioned previously, we can't cover all of the insights in this article with a single blog post. The article covers so much of the ground we discuss here at the blog and on our website that we're going to take our time with it.

The article asks "What Is Product Data And Why Should You Care?", and then explains that we have realized the need to maintain lists of contact data - and the burgeoning need to structure, de-dupe, and complete that data. We just haven't carried that same practicality and sensibility into the world of product data, even though it's just as necessary. How does product data get so complex, and why should you care?

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06
Jun

Product Data - Getting It Right Is More Important Than You Think

Posted by on in Product Data Management

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Purveyors of this blog might come to a conclusion that we're pushing hard to show the importance of product data so that you'll run - don't walk - and buy our product data solutions.

That's only half true.

As borne out by this article at information-management.com - one of the best articles we've ever seen on product data - the importance of quality, structured product data is only now being recognized across industries.

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23
May

From The Bad Data Chronicles: The Bullet Point That Cost A Sale

Posted by on in Product Data Management

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Let's play a game. Pretend you're one of the (estimated for 2013) 190 million people shopping online, but what you want is a not pretty bauble or an addition to your Farmville plantation - you need a piece for your lock, and you want it to have, say...over 50,000 possible combinations. 

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22
May

Everybody Loves Brand Manufacturer Sites

Posted by on in Internet Retail

So, you’re a manufacturer and you opened a little retail site just to entertain a little traffic? Internet Retailer reports that brand manufacturers lead other merchants in monthly visits to their retail website, likely because 52% of the traffic coming to brand manufacturer sites were new visitors. The four different types of merchants detailed in the Internet Retailer story included brand manufacturers, catalogers, retail chains, and retailers that only sell on the web.

 

Now What?

What should brand manufacturers do with news that they themselves might be the most popular source for a new customer? The answer is found in another study mentioned in the same Internet 

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23
Apr

Edgenet's Tom Clement On The Value Of Product Data

Posted by on in Edgenet Everywhere

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Edgenet's Senior Vice President Tom Clement will be a featured speaker as part of Chicago's Big Data Week. The Edge was able to get some time to talk product data - where it is today, and where it's going - with Clement. 

THE EDGE: Tom, you’re listening to some of the biggest and most influential names and brands – how important is quality, structured product data to them, and why?

Tom Clement: It’s very near or at the top of every major brands priority list. The reason is twofold. 

First, the dynamic shift that is here today where companies must mirror mobile and in home shoppers with in-store. The experience needs to be exactly the same online as in the store and the only way to bring that experience online is to have a complete and accurate data set. 

Second is the rapid change that occurs with product information.

 

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23
Apr

Edgenet's Noel Pennington Talks Power Of Product Data With Webmaster Radio

Posted by on in Edgenet Everywhere

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Edgenet's Vice President Noel Pennington was featured on Webmaster Radio, where he discussed the power of structured and complete product data. Noel, whose resume includes  PeopleSoft, Oracle and PayPal as a Senior Product Manager, explained Edgenet's offerings and why structured product data is so valuable for commerce today. Check it out by clicking here. 

16
Apr

Pet Industry Not Immune To Showrooming

Posted by on in Internet Retail

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Talk about prescient. Over 15 months ago, The Edge committed a flagrant act of foresight by detailing what many considered to be the first use of the term "showrooming." 

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13
Mar

Ezeeguides: Buyer's Guide 2.0 Is Here

Posted by on in Internet Retail

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Google the term "buyer's guide," and you'll find...a whole heck of a lot of buyer's guides. Not a lot about the the history of buyer's guides, or the evolution of buyer's guides...just buyer's guides. For horses, AM radios, and yo-yos...just about anything. 

It looks like no one knows where buyer's guides came from, not even the trusty Wikipedia. All we know is, they're here. And...they need help. A perfunctory look at a few buyers guides will reveal an almost-universal crater of functionality and technology. Why can't the yo-yo guide ask the user if they want a classic, flared gap, or modified shape and let them choose? Or, why can't the guide ask a question like: Are you looking for a yo-yo to perform looping tricks?

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04
Mar

Structured Product Data Improves SEO

Posted by on in Product Data Management

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We blame unstructured product data.

Structured product data will improve your organic SEO results. So says a recent article at the website "practical ecommerce: Insights for Online Merchants."

The article, written by Jill Kocher, indicates that early decisions regarding site structure and how it uses a product catalog can "have surprising ramifications for SEO." 

The secret is understanding HOW shoppers are searching for your products and organizing your website's navigation and pages to mirror and reveal product data that matches popular searches.

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26
Feb

Lost & Alone: When Product Data Lets You Down

Posted by on in Product Data Management

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We're not saying anything about this particular brand of Baking Tin. They appear to be very nice baking tins, and they look greyish or maybe a pewter tone. We're going by the picture, because the Baking Tin's product data says they have no color. 

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18
Feb

Pet Owners Get Smart (Featuring A Cute Cat Picture)

Posted by on in Internet Retail

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If you think we wrote this post because we could then put a picture of a cat in it, and cat pictures are really popular, you are only partly right. Because as popular as cat pictures have become, shoppers reviewing product data online has become even bigger.

We might have to just make a template of this post so we can change the underlined words and then publish it for any industry: shoppers are going online to research for products in the pet industry. That's because more and more shoppers in the pet industry have very specific product details - demands that MUST BE MET - before a purchase is made.

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02
Jan

Advice-givers Gone Wild: You Want Them To WHAT?

Posted by on in Internet Retail

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There's absolutely no doubt that small business owners today need as many tips and advantages as they can get. Whereas the internet will take all comers and entertain any vendor who can put up a website, it also severely punishes those who don't understand how to compete and market on the web.

SO, we're all about this article, which gives some tips and tricks for small businesses...mostly. Like 80%. Because tip Number 5 says, "Reduce Your Reliance on Search Engines."

Ummmm, ok.

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02
Jan

Ezeeguides: The Tweetable Elevator Pitch

Posted by on in Internet Retail

Can I just have five minutes of your time? 

That used to be the "hook" phrase for most salepeople, back when five minutes was a little bit of time. Today, with the microwave cooking your food while you read and delete emails on your phone while you catch the latest sports headlines on a crawl underneath a sports anchor giving last night's scores...five minutes is an ETERNITY. How many tweets could you tweet in five minutes?

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28
Sep

Edgenet's Ezeedata Delivers 60% More Web Orders

Posted by on in Testimonials

 


We've been telling you for years that better, highly structured data results in a bigger bottom line. Better data reduces inefficiencies, as indicated in an IBM study showing that companies lose an average of 8.2 million dollars annually from data collection issues.

And that's just data collection, not dissemination. One of our partners indicated that a supplier in their industry had to create between 50-100 data sets for 50-100 distributors.

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06
Sep

When Experts Talk About Google Shopping, It Sounds Like They're Talking About Edgenet

Posted by on in Product Search

We're under 30 days until Google officially, permanently changes its Google Shopping to a pay-for-play model. For those of you who are still figuring Google will reverse course on its decision, take a peek at Google's earnings ever since it has started shifting to the pay-for-play model. They're not going back, folks.

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07
Aug

Google Shopping: What "So What?" Will Get You

Posted by on in Product Search

Most of us suffer from a bit of the "So What?" syndrome - the mindset that causes emails, dishes, or voicemails to stack up. The syndrome gets worse when it comes to change. Think of how many of your Facebook friends grouse about minute changes to Facebook. Often, we are dragged kicking and screaming to change.

On May 31, Google announced changes to its Google Shopping which will require any merchant who wants their products visible to submit a feed of information to Google. And the information you submit better match what's on your website.

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24
Jul

Edgenet's Data Feed Expertise Is Sounding Pretty Good Right Now

Posted by on in Product Search

 


Even before the product is rolled out, some members of the jury are returning a verdict.

On May 31, Google announced massive changes to Google Shopping, which are scheduled to take effect completely by October 1. Changes have already begun , and as experts begin to understand what's coming, some are worried about how retailers will react. Blogger Andrew Davis details "Why The New Google Shopping S*cks For E-Merchants."

Take it from us - Davis is right when he expresses concerns about a general, industry-wide ignorance to the importance of product data. We've been on our soap box a while, and even though we see the overwhelming evidence that Ezeedata's a game changer for data quality - and earnings - we have continued to witness businesses that don't see value in high quality product data.

Until now.

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17
Jul

Google Gets Specific

Posted by on in Product Search

Many of us who remember the old days of searching for products online - like two weeks ago - will recall that typing in a general term at Google.com would yield a smattering of results that you had to parse through.

Google realized that's just plain bad business - and it breaks one of its principal rules: be relevant.

So, if you typed in "tent" at Google.com in May, you'd get some AdWords ads, and some listings. CPCStrategy.com is reporting that today, you'll see something like this:

(note: we tried and did not get this result, but that would be normal for Google, as it experiments with its new interface)

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10
Jul

3 Things You Might Not Have Caught In The Google Shopping Announcement

Posted by on in Product Search

Even though the changes are massive, there's no need for panic. Google may be a giant, but it's no Godzilla.

By now, most savvy retailers - and even a few of the late adopters - have realized that Google has changed online retail with its announced changes to move to a pay-for-play model. Here are a few details you might not have realized.

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