Many of us who remember the old days of searching for products online - like two weeks ago - will recall that typing in a general term at Google.com would yield a smattering of results that you had to parse through.
Google realized that's just plain bad business - and it breaks one of its principal rules: be relevant.
So, if you typed in "tent" at Google.com in May, you'd get some AdWords ads, and some listings. CPCStrategy.com is reporting that today, you'll see something like this:
(note: we tried and did not get this result, but that would be normal for Google, as it experiments with its new interface)