Edgenet's Senior Vice President Tom Clement will be a featured speaker as part of Chicago's Big Data Week. The Edge was able to get some time to talk product data - where it is today, and where it's going - with Clement.
THE EDGE: Tom, you’re listening to some of the biggest and most influential names and brands – how important is quality, structured product data to them, and why?
Tom Clement: It’s very near or at the top of every major brands priority list. The reason is twofold.
First, the dynamic shift that is here today where companies must mirror mobile and in home shoppers with in-store. The experience needs to be exactly the same online as in the store and the only way to bring that experience online is to have a complete and accurate data set.
Second is the rapid change that occurs with product information.