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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Recent blog posts
09
Dec

Holiday Traditions: Edgenet's "Holiday Shoppers Like Great Data" Post

Posted by on in Internet Retail

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There's the Yule Log. There's our office debate over Dean Martin's version or Satchmo's version (there is a correct answer). Lights - and in our Wisconsin office - the snow. Lots of snow. 

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20
Nov

It Isn't Showrooming Without The Data

Posted by on in Internet Retail

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We're coming up on almost two years since we first drew your attention to the term "showrooming." While the term still hasn't officially entered the mainstream - even the spell check for this blog software is underlining it - the activity has become a huge part of today's retail. This article at retailcustomerexperience.com expects the behavior - where consumers enter a brick and mortar store for a physical demo of a product before buying it on the internet - to increase through the holidays. The article contends 75% of people engage in showrooming.

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05
Nov

It Happened One Search

Posted by on in Product Search

In the tech world, you can't do much better than partner with Google. They're not just the biggest knife in the drawer, they're also the sharpest - constantly refining and striving to find the sweet synergistic spot where their profit meets user satisfaction.

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15
Oct

Testimonial: PIDA's Steve King Lauds Edgenet's Technology and Service

Posted by on in Testimonials

Steve King, President of the Pet Industry Distributors Association, knew his industry was entering into a time of real challenge. He knew his distributors all had their own demands when it came to the product information they required, and he saw the surge of shoppers reviewing and studying products online. 

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14
Oct

Is Your Product Data Feed Ready For The Holidays?

Posted by on in Internet Retail

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It's about that time - time to start really gearing up for the holiday shopping season. In today's retail, that means more than getting your inventory and prices right. It means getting your product data feed where it needs to be.

Google is hosting a series of hangouts to get your product data feed up to snuff and there is one more left in the series:

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09
Sep

Edgenet A Featured Theater Presenter At San Francisco SES

Posted by on in Edgenet Everywhere

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Why is SES, the leading search and social marketing event in the industry, featuring Edgenet Vice President Noel Pennington at one of its theater presentations? 

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21
Aug

For Every Shopper, The Right Choice > A Great Relationship

Posted by on in Internet Retail

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What makes consumers "sticky"? For most retailers, the answer is worth millions. A recent Harvard Business Review study looked at thousands of surveys performed by the Corporate Executive Board of consumers, along with hundreds of interviews with hundreds of marketing executives and other experts - all searching for what truly makes customers "sticky."

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20
Aug

Now The C-Suite Is In: The Push For Improving Digital Engagement For Your Brand

Posted by on in Internet Retail

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It might have taken a while, but change has arrived at the top. A recent global survey reveals that CMOs, CEOs, and CIOs are all focused on digital engagement as a spark for their business and brand.

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16
Jul

Edgenet's Innovations Featured at TechEd

Posted by on in Edgenet Everywhere

No one innovates like Edgenet. We've got the smartest team working with leading-edge technology in a field - product data - that is thirsting for tools that will structure data and sell more. And Edgenet's delivering. Like we say, "With Great Data Comes Great Power."

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25
Jun

O'Reilly Gets In On The Bad Data Chronicles

Posted by on in Product Data Management

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If you don't know about the O'Reilly books, then you can click the link and do a quick learn - most people have seen an O'Reilly book on something through the years, even if it was part of a required course at school, or in a bookshelf at a friend's house. Wikipedia explains, "an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers."

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17
Jun

Bad Data Chronicles - No, Really. It Costs You Sales.

Posted by on in Product Data Management

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We've been telling you folks for years that bad data means lost sales. Bad data comes in all shapes and sizes: it could mean incomplete, unstructured, bad images, inaccurate - or in the case of the company in the Twitter conversation above - decentralized, so that the catalog and the website don't match. 

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06
Jun

What Is Product Data And Why Should You Care?

Posted by on in Product Data Management

 

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As mentioned previously, we can't cover all of the insights in this article with a single blog post. The article covers so much of the ground we discuss here at the blog and on our website that we're going to take our time with it.

The article asks "What Is Product Data And Why Should You Care?", and then explains that we have realized the need to maintain lists of contact data - and the burgeoning need to structure, de-dupe, and complete that data. We just haven't carried that same practicality and sensibility into the world of product data, even though it's just as necessary. How does product data get so complex, and why should you care?

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06
Jun

Product Data - Getting It Right Is More Important Than You Think

Posted by on in Product Data Management

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Purveyors of this blog might come to a conclusion that we're pushing hard to show the importance of product data so that you'll run - don't walk - and buy our product data solutions.

That's only half true.

As borne out by this article at information-management.com - one of the best articles we've ever seen on product data - the importance of quality, structured product data is only now being recognized across industries.

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23
May

From The Bad Data Chronicles: The Bullet Point That Cost A Sale

Posted by on in Product Data Management

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Let's play a game. Pretend you're one of the (estimated for 2013) 190 million people shopping online, but what you want is a not pretty bauble or an addition to your Farmville plantation - you need a piece for your lock, and you want it to have, say...over 50,000 possible combinations. 

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22
May

Everybody Loves Brand Manufacturer Sites

Posted by on in Internet Retail

So, you’re a manufacturer and you opened a little retail site just to entertain a little traffic? Internet Retailer reports that brand manufacturers lead other merchants in monthly visits to their retail website, likely because 52% of the traffic coming to brand manufacturer sites were new visitors. The four different types of merchants detailed in the Internet Retailer story included brand manufacturers, catalogers, retail chains, and retailers that only sell on the web.

 

Now What?

What should brand manufacturers do with news that they themselves might be the most popular source for a new customer? The answer is found in another study mentioned in the same Internet 

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23
Apr

Edgenet's Tom Clement On The Value Of Product Data

Posted by on in Edgenet Everywhere

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Edgenet's Senior Vice President Tom Clement will be a featured speaker as part of Chicago's Big Data Week. The Edge was able to get some time to talk product data - where it is today, and where it's going - with Clement. 

THE EDGE: Tom, you’re listening to some of the biggest and most influential names and brands – how important is quality, structured product data to them, and why?

Tom Clement: It’s very near or at the top of every major brands priority list. The reason is twofold. 

First, the dynamic shift that is here today where companies must mirror mobile and in home shoppers with in-store. The experience needs to be exactly the same online as in the store and the only way to bring that experience online is to have a complete and accurate data set. 

Second is the rapid change that occurs with product information.

 

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23
Apr

Edgenet's Noel Pennington Talks Power Of Product Data With Webmaster Radio

Posted by on in Edgenet Everywhere

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Edgenet's Vice President Noel Pennington was featured on Webmaster Radio, where he discussed the power of structured and complete product data. Noel, whose resume includes  PeopleSoft, Oracle and PayPal as a Senior Product Manager, explained Edgenet's offerings and why structured product data is so valuable for commerce today. Check it out by clicking here. 

16
Apr

Pet Industry Not Immune To Showrooming

Posted by on in Internet Retail

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Talk about prescient. Over 15 months ago, The Edge committed a flagrant act of foresight by detailing what many considered to be the first use of the term "showrooming." 

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13
Mar

Ezeeguides: Buyer's Guide 2.0 Is Here

Posted by on in Internet Retail

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Google the term "buyer's guide," and you'll find...a whole heck of a lot of buyer's guides. Not a lot about the the history of buyer's guides, or the evolution of buyer's guides...just buyer's guides. For horses, AM radios, and yo-yos...just about anything. 

It looks like no one knows where buyer's guides came from, not even the trusty Wikipedia. All we know is, they're here. And...they need help. A perfunctory look at a few buyers guides will reveal an almost-universal crater of functionality and technology. Why can't the yo-yo guide ask the user if they want a classic, flared gap, or modified shape and let them choose? Or, why can't the guide ask a question like: Are you looking for a yo-yo to perform looping tricks?

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04
Mar

Structured Product Data Improves SEO

Posted by on in Product Data Management

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We blame unstructured product data.

Structured product data will improve your organic SEO results. So says a recent article at the website "practical ecommerce: Insights for Online Merchants."

The article, written by Jill Kocher, indicates that early decisions regarding site structure and how it uses a product catalog can "have surprising ramifications for SEO." 

The secret is understanding HOW shoppers are searching for your products and organizing your website's navigation and pages to mirror and reveal product data that matches popular searches.

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