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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Recent blog posts
08
Apr

WSJ Observes A Problem. Edgenet's Got The Solution.

Posted by on in Internet Retail

Product Data

At Edgenet, we would like to publicly state that The Wall Street Journal is not receiving any information or compensation from our marketing team.

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04
Apr

Retail Goes Rent-Free

Posted by on in Internet Retail

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The headline might be a bit of clickbait, but this article in Business Insider does a great job of showing the continued decline in rental prices for retail locations.

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Tagged in: Internet Retail retail
18
Mar

Edgenet Featured On Microsoft's "Server And Cloud Platform" Site

Posted by on in Edgenet Everywhere

Microsoft Server and Cloud Platform

Microsoft's website touts Edgenet's innovation (and Microsoft may update their site and change Edgenet's presence, so we provided a screenshot above) - and gives visitors a chance to view the video Microsoft created about us. The video features Edgenet's Microsoft MVP Michael Steineke, discussing Edgenet's cloud technology which allows for real-time access to product data with in-memory technology. 

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10
Mar

Edgenet Technology Featured In A Whitepaper. Again.

Posted by on in Edgenet Everywhere

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EMC, a world leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS), features Edgenet's innovative technology in a recently-released white paper.  

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25
Feb

Product Data Is No Longer Someone Else's Job

Posted by on in Product Data Management

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In a recent meeting at Edgenet we discussed the growing evolution - across practically every industry we encounter - of awareness about the need for organized product data. Just a few years ago, our sales "Pitch" included a discussion of what product data was, and why distributors, retailers and search engines needed it. 

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05
Feb

A New Customer Rises - The Entirely Mobile Shopper

Posted by on in Internet Retail

 

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We might have to stop using the term "e-retail," since "e-retail" has shifted to the mainstream. And we may, soon, have to stop using the term "mobile shopper." It appears that soon, we all will be.

Internet Retailer notes what it calls "a major new phenomenon in e-retail" - customers who only use mobile. In its article, the website notes that 1/3 of the shoppers at the 10 ten retailers shop on mobile-only devices. It's a huge shift in platform - and in the type of shopper. 

In a separate article, Internet Retailer notes that mobile shoppers aren't just comparing prices with their devices in stores - they're looking up reviews, researching a product, and visiting that store's mobile site. 

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22
Jan

The Internet of Things Requires Structured Product Data

Posted by on in Internet Retail

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You thought the Internet of Things was coming? It's here. Wait, you don't know what the Internet of Things is?

Today, there are a lot of things we know of and about and could likely accurately describe that we might know the proper name for. Like the yellow line that represents the first down during a football game. That probably has a name (turns out the technology is called "First and Ten").

So, the Internet of Things - is it a video game? Technology Horror Film?

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17
Jan

Data Syndication With Edgenet's Product Data Feed Technology

Posted by on in Product Data Management

Edgenet's Peter Montross explains how product data you have entered into Edgenet's system is ready to be delivered where you want it. Montross explains how Edgenet customers have found customized solutions for data syndication to authorized users. Getting great data to the right recipients is easy with Edgenet.

03
Jan

Google's Chairman Declares A Winner

Posted by on in Product Search

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In a recent interview with Bloomberg, Google's Chairman Eric Schmidt declared a winner.

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09
Dec

Holiday Traditions: Edgenet's "Holiday Shoppers Like Great Data" Post

Posted by on in Internet Retail

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There's the Yule Log. There's our office debate over Dean Martin's version or Satchmo's version (there is a correct answer). Lights - and in our Wisconsin office - the snow. Lots of snow. 

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20
Nov

It Isn't Showrooming Without The Data

Posted by on in Internet Retail

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We're coming up on almost two years since we first drew your attention to the term "showrooming." While the term still hasn't officially entered the mainstream - even the spell check for this blog software is underlining it - the activity has become a huge part of today's retail. This article at retailcustomerexperience.com expects the behavior - where consumers enter a brick and mortar store for a physical demo of a product before buying it on the internet - to increase through the holidays. The article contends 75% of people engage in showrooming.

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05
Nov

It Happened One Search

Posted by on in Product Search

In the tech world, you can't do much better than partner with Google. They're not just the biggest knife in the drawer, they're also the sharpest - constantly refining and striving to find the sweet synergistic spot where their profit meets user satisfaction.

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15
Oct

Testimonial: PIDA's Steve King Lauds Edgenet's Technology and Service

Posted by on in Testimonials

Steve King, President of the Pet Industry Distributors Association, knew his industry was entering into a time of real challenge. He knew his distributors all had their own demands when it came to the product information they required, and he saw the surge of shoppers reviewing and studying products online. 

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14
Oct

Is Your Product Data Feed Ready For The Holidays?

Posted by on in Internet Retail

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It's about that time - time to start really gearing up for the holiday shopping season. In today's retail, that means more than getting your inventory and prices right. It means getting your product data feed where it needs to be.

Google is hosting a series of hangouts to get your product data feed up to snuff and there is one more left in the series:

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09
Sep

Edgenet A Featured Theater Presenter At San Francisco SES

Posted by on in Edgenet Everywhere

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Why is SES, the leading search and social marketing event in the industry, featuring Edgenet Vice President Noel Pennington at one of its theater presentations? 

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21
Aug

For Every Shopper, The Right Choice > A Great Relationship

Posted by on in Internet Retail

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What makes consumers "sticky"? For most retailers, the answer is worth millions. A recent Harvard Business Review study looked at thousands of surveys performed by the Corporate Executive Board of consumers, along with hundreds of interviews with hundreds of marketing executives and other experts - all searching for what truly makes customers "sticky."

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20
Aug

Now The C-Suite Is In: The Push For Improving Digital Engagement For Your Brand

Posted by on in Internet Retail

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It might have taken a while, but change has arrived at the top. A recent global survey reveals that CMOs, CEOs, and CIOs are all focused on digital engagement as a spark for their business and brand.

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16
Jul

Edgenet's Innovations Featured at TechEd

Posted by on in Edgenet Everywhere

No one innovates like Edgenet. We've got the smartest team working with leading-edge technology in a field - product data - that is thirsting for tools that will structure data and sell more. And Edgenet's delivering. Like we say, "With Great Data Comes Great Power."

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25
Jun

O'Reilly Gets In On The Bad Data Chronicles

Posted by on in Product Data Management

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If you don't know about the O'Reilly books, then you can click the link and do a quick learn - most people have seen an O'Reilly book on something through the years, even if it was part of a required course at school, or in a bookshelf at a friend's house. Wikipedia explains, "an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers."

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17
Jun

Bad Data Chronicles - No, Really. It Costs You Sales.

Posted by on in Product Data Management

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We've been telling you folks for years that bad data means lost sales. Bad data comes in all shapes and sizes: it could mean incomplete, unstructured, bad images, inaccurate - or in the case of the company in the Twitter conversation above - decentralized, so that the catalog and the website don't match. 

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