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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Recent blog posts
05
Aug

Product Data Is Dynamic

Posted by on in Product Data Management

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There's a (quite possibly apocryphal) story about the brilliant Far Side cartoonist Gary Larson. When he was a young boy, his mom woke him for his second day of school. "Again?," Larson responded. 

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07
Jul

Why Did We Buy Edgenet?

Posted by on in Edgenet Everywhere

Since Steve, Chris and I (along with our generous investors) purchased Edgenet out of bankruptcy, one of the most common questions I’ve received is “Why?” Why did you guys leave good jobs at place like Asurion and Oracle, why come back to something you did before, why take this risk, etc.

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25
Jun

Edgenet's New Leadership The Focus Of Media Attention

Posted by on in Edgenet Everywhere

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As news of Edgenet's sale has become public, newspapers have begun to report on Edgenet's new leadership and direction. The Tennessean, widely considered Nashville's most popular daily newspaper, featured a story on its front page, and the Nashville Business Journal provided additional coverage of the news.

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Tagged in: Edgenet
24
Jun

Edgenet’s New Leaders Are Experts At Finding True North

Posted by on in Edgenet Everywhere

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Ask anyone who’s hiked in wilderness. It can be breathtaking, and it can be challenging. Terrain can get rocky, and nights can get dark. But if you’re navigating by something consistent, the only true task is keeping your eyes on that fixed point.

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Tagged in: Edgenet
04
Jun

When It Comes To Omni-Channel Marketing, PIM's The Answer

Posted by on in Product Data Management

PIM's The Answer

Is Product Information Management the new CRM? Will everyone - suppliers, retailers, distributors require - like CRM -  some level of product information management in order to find success? The founder of the non-profit E-Commerce Foundation thinks so. 

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27
May

Multi-Channel, Multi-Screen Shoppers Still Demand Great Product Information

Posted by on in Internet Retail

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Turns out shoppers want their cake, to eat it too, and the ingredients of the cake on their iPad. The idea that internet retail will obliterate brick and mortar retail may be wrong. People still like to touch and feel products, try them on...and then make a purchase.

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20
May

Retailers Hit The Product Information Wall

Posted by on in Product Data Management

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This article at The Retail Gazette demonstrates that consumer demand has driven retailers into a brick wall - product information management. 

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08
May

B2B E-Commerce Tops $550 Billion In 2013

Posted by on in Internet Retail

E-Commerce Tops $550B

As mentioned earlier, huge shifts in the way we plan and run business are happening rapidly, often narrowing or eliminating the span of time we have to stay on the sidelines and wait for a technology "winner." We might have thought e-commerce was for the younger consumer whippersnappers - you know, the people looking for deals on Black Friday. 

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23
Apr

For Manufacturers, There's No "Wait And See" When It Comes To Product Data

Posted by on in Product Data Management

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When it comes to new technologies, many of us are not early adopters. We'll stick with Windows 7 until Microsoft gets 8 figured out, and Google Glass can stay on the bridge of the noses of people in Silicon Valley until we absolutely need it. It's the same reason we didn't jump at the Beta Max Video Recorder, even though everyone was telling us it was the best. Let's just wait and see.

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16
Apr

Edgenet's Ezeedata: Product Data PIM

Posted by on in Product Data Management

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For years, we've been touting Edgenet's ability to collect, structure, score and distribute product data. It's a set of technologies which lie at the core of many of our products. We've been careful to steer clear of using the term "PIM" (we've gone with "PIM-like") to describe Edgenet's Ezeedata and associated products, largely because we understand that PIM typically encompasses a Master Data set, which leads us on the path of Master Data Management, when really we're the Product Data Management guys.

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08
Apr

WSJ Observes A Problem. Edgenet's Got The Solution.

Posted by on in Internet Retail

Product Data

At Edgenet, we would like to publicly state that The Wall Street Journal is not receiving any information or compensation from our marketing team.

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31
Mar

Retail Goes Rent-Free

Posted by on in Internet Retail

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The headline might be a bit of clickbait, but this article in Business Insider does a great job of showing the continued decline in rental prices for retail locations. 

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Tagged in: Internet Retail retail
18
Mar

Edgenet Featured On Microsoft's "Server And Cloud Platform" Site

Posted by on in Edgenet Everywhere

Microsoft Server and Cloud Platform

Microsoft's website touts Edgenet's innovation (and Microsoft may update their site and change Edgenet's presence, so we provided a screenshot above) - and gives visitors a chance to view the video Microsoft created about us. The video features Edgenet's Microsoft MVP Michael Steineke, discussing Edgenet's cloud technology which allows for real-time access to product data with in-memory technology. 

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10
Mar

Edgenet Technology Featured In A Whitepaper. Again.

Posted by on in Edgenet Everywhere

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EMC, a world leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS), features Edgenet's innovative technology in a recently-released white paper.  

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25
Feb

Product Data Is No Longer Someone Else's Job

Posted by on in Product Data Management

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In a recent meeting at Edgenet we discussed the growing evolution - across practically every industry we encounter - of awareness about the need for organized product data. Just a few years ago, our sales "Pitch" included a discussion of what product data was, and why distributors, retailers and search engines needed it. 

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05
Feb

A New Customer Rises - The Entirely Mobile Shopper

Posted by on in Internet Retail

 

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We might have to stop using the term "e-retail," since "e-retail" has shifted to the mainstream. And we may, soon, have to stop using the term "mobile shopper." It appears that soon, we all will be.

Internet Retailer notes what it calls "a major new phenomenon in e-retail" - customers who only use mobile. In its article, the website notes that 1/3 of the shoppers at the 10 ten retailers shop on mobile-only devices. It's a huge shift in platform - and in the type of shopper. 

In a separate article, Internet Retailer notes that mobile shoppers aren't just comparing prices with their devices in stores - they're looking up reviews, researching a product, and visiting that store's mobile site. 

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22
Jan

The Internet of Things Requires Structured Product Data

Posted by on in Internet Retail

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You thought the Internet of Things was coming? It's here. Wait, you don't know what the Internet of Things is?

Today, there are a lot of things we know of and about and could likely accurately describe that we might know the proper name for. Like the yellow line that represents the first down during a football game. That probably has a name (turns out the technology is called "First and Ten").

So, the Internet of Things - is it a video game? Technology Horror Film?

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03
Jan

Google's Chairman Declares A Winner

Posted by on in Product Search

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In a recent interview with Bloomberg, Google's Chairman Eric Schmidt declared a winner.

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09
Dec

Holiday Traditions: Edgenet's "Holiday Shoppers Like Great Data" Post

Posted by on in Internet Retail

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There's the Yule Log. There's our office debate over Dean Martin's version or Satchmo's version (there is a correct answer). Lights - and in our Wisconsin office - the snow. Lots of snow. 

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20
Nov

It Isn't Showrooming Without The Data

Posted by on in Internet Retail

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We're coming up on almost two years since we first drew your attention to the term "showrooming." While the term still hasn't officially entered the mainstream - even the spell check for this blog software is underlining it - the activity has become a huge part of today's retail. This article at retailcustomerexperience.com expects the behavior - where consumers enter a brick and mortar store for a physical demo of a product before buying it on the internet - to increase through the holidays. The article contends 75% of people engage in showrooming.

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