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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.


Google Makes It Official: Freshness Matters

Posted by on in Product Search
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Google has announced in its blog that it has changed its algorithm to return the latest, most recent relevant results first. It's a trend we've seen with our product data feeds - people want the latest information and they want to know when the information was last updated.

The Goole blog uses the analogy of warm cookies right out of the oven or cool refreshing fruit on a hot summer's day to drive home the point that we long for that which is fresh.

That's why Edgenet's data contains a certification date and why we score the product data we collect on completeness and correctness. We know how important both values are.

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