The Edge Blog
The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.
Edgenet's Data Feed Expertise Is Sounding Pretty Good Right Now
Even before the product is rolled out, some members of the jury are returning a verdict.
On May 31, Google announced massive changes to Google Shopping, which are scheduled to take effect completely by October 1. Changes have already begun , and as experts begin to understand what's coming, some are worried about how retailers will react. Blogger Andrew Davis details "Why The New Google Shopping S*cks For E-Merchants."
Take it from us - Davis is right when he expresses concerns about a general, industry-wide ignorance to the importance of product data. We've been on our soap box a while, and even though we see the overwhelming evidence that Ezeedata's a game changer for data quality - and earnings - we have continued to witness businesses that don't see value in high quality product data.
Google has a way of getting a point across. Just ask "Rosehips" who commented on Davis' blog post: "My online business has dropped over 500% in the last week because of this new program. I wonder if Google even cares that they are going to destroy some small businesses. Of course they don't. "
Attention "Rosehips" and those of you who have been driving searches for terms like "Data Feed Optimization' way up, while clamoring to understand what a data feed is, what a merchant feed is...and trying to discover just what is going on: One thing you can be sure of - Edgenet has the answers. Edgenet has been delivering price and availability feeds for over ten years, and delivers a data feed of product data certified and enriched by Ezeedata to Google every day.
Davis is right - if you don't get merchant feeds, or what a data feed is, does, or what a great one is, Google's changes could be tough. Then again, if you've got Edgenet, you're partnering with data feed optimization experts.