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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Product Data Management

05
Aug

Product Data Is Dynamic

Posted by on in Product Data Management

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There's a (quite possibly apocryphal) story about the brilliant Far Side cartoonist Gary Larson. When he was a young boy, his mom woke him for his second day of school. "Again?," Larson responded. 

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04
Jun

When It Comes To Omni-Channel Marketing, PIM's The Answer

Posted by on in Product Data Management

PIM's The Answer

Is Product Information Management the new CRM? Will everyone - suppliers, retailers, distributors require - like CRM -  some level of product information management in order to find success? The founder of the non-profit E-Commerce Foundation thinks so. 

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20
May

Retailers Hit The Product Information Wall

Posted by on in Product Data Management

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This article at The Retail Gazette demonstrates that consumer demand has driven retailers into a brick wall - product information management. 

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23
Apr

For Manufacturers, There's No "Wait And See" When It Comes To Product Data

Posted by on in Product Data Management

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When it comes to new technologies, many of us are not early adopters. We'll stick with Windows 7 until Microsoft gets 8 figured out, and Google Glass can stay on the bridge of the noses of people in Silicon Valley until we absolutely need it. It's the same reason we didn't jump at the Beta Max Video Recorder, even though everyone was telling us it was the best. Let's just wait and see.

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16
Apr

Edgenet's Ezeedata: Product Data PIM

Posted by on in Product Data Management

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For years, we've been touting Edgenet's ability to collect, structure, score and distribute product data. It's a set of technologies which lie at the core of many of our products. We've been careful to steer clear of using the term "PIM" (we've gone with "PIM-like") to describe Edgenet's Ezeedata and associated products, largely because we understand that PIM typically encompasses a Master Data set, which leads us on the path of Master Data Management, when really we're the Product Data Management guys.

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25
Feb

Product Data Is No Longer Someone Else's Job

Posted by on in Product Data Management

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In a recent meeting at Edgenet we discussed the growing evolution - across practically every industry we encounter - of awareness about the need for organized product data. Just a few years ago, our sales "Pitch" included a discussion of what product data was, and why distributors, retailers and search engines needed it. 

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25
Jun

O'Reilly Gets In On The Bad Data Chronicles

Posted by on in Product Data Management

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If you don't know about the O'Reilly books, then you can click the link and do a quick learn - most people have seen an O'Reilly book on something through the years, even if it was part of a required course at school, or in a bookshelf at a friend's house. Wikipedia explains, "an American media company established by Tim O'Reilly that publishes books and Web sites and produces conferences on computer technology topics. Their distinctive brand features a woodcut of an animal on many of their book covers."

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17
Jun

Bad Data Chronicles - No, Really. It Costs You Sales.

Posted by on in Product Data Management

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We've been telling you folks for years that bad data means lost sales. Bad data comes in all shapes and sizes: it could mean incomplete, unstructured, bad images, inaccurate - or in the case of the company in the Twitter conversation above - decentralized, so that the catalog and the website don't match. 

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06
Jun

What Is Product Data And Why Should You Care?

Posted by on in Product Data Management

 

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As mentioned previously, we can't cover all of the insights in this article with a single blog post. The article covers so much of the ground we discuss here at the blog and on our website that we're going to take our time with it.

The article asks "What Is Product Data And Why Should You Care?", and then explains that we have realized the need to maintain lists of contact data - and the burgeoning need to structure, de-dupe, and complete that data. We just haven't carried that same practicality and sensibility into the world of product data, even though it's just as necessary. How does product data get so complex, and why should you care?

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06
Jun

Product Data - Getting It Right Is More Important Than You Think

Posted by on in Product Data Management

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Purveyors of this blog might come to a conclusion that we're pushing hard to show the importance of product data so that you'll run - don't walk - and buy our product data solutions.

That's only half true.

As borne out by this article at information-management.com - one of the best articles we've ever seen on product data - the importance of quality, structured product data is only now being recognized across industries.

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23
May

From The Bad Data Chronicles: The Bullet Point That Cost A Sale

Posted by on in Product Data Management

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Let's play a game. Pretend you're one of the (estimated for 2013) 190 million people shopping online, but what you want is a not pretty bauble or an addition to your Farmville plantation - you need a piece for your lock, and you want it to have, say...over 50,000 possible combinations. 

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04
Mar

Structured Product Data Improves SEO

Posted by on in Product Data Management

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We blame unstructured product data.

Structured product data will improve your organic SEO results. So says a recent article at the website "practical ecommerce: Insights for Online Merchants."

The article, written by Jill Kocher, indicates that early decisions regarding site structure and how it uses a product catalog can "have surprising ramifications for SEO." 

The secret is understanding HOW shoppers are searching for your products and organizing your website's navigation and pages to mirror and reveal product data that matches popular searches.

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26
Feb

Lost & Alone: When Product Data Lets You Down

Posted by on in Product Data Management

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We're not saying anything about this particular brand of Baking Tin. They appear to be very nice baking tins, and they look greyish or maybe a pewter tone. We're going by the picture, because the Baking Tin's product data says they have no color. 

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01
May

Complete, Accurate Product Data Generates Web Revenue

Posted by on in Product Data Management

 

It's a point we've made over and over at this blog, because, frankly, it's the point that every business is interested in: the bottom line.

Yeah, that point.

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28
Apr

Feed Management In The Era Of Customization

Posted by on in Product Data Management

Edgenet's Peter Montross and Craig Cervenka are featured in the latest episode of "Edgenet Trends," and they're talking about the demanding world of product data feeds, product data management, and meeting the ever-changing target set by consumers and retailers.

In 2000, no one would have cared too much about how many ounces your travel-size shampoo was. By the end of 2001, laws had changed, and 3.5 ounce bottles were necessary. Does your car have an ipod dock or interface? Some people are making buying decisions based on whether they can play their music while driving.

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29
Mar

You Sure You Know Your Customers? Pt II

Posted by on in Product Data Management

 

 

We at Edgenet continue to hear from manufacturers and suppliers who are certain they know who is shopping for their products, and therefore these manufacturers and suppliers KNOW what product details their shoppers want and need.

You sure about that?

We'd like to present Exhibit A: The Cave People.

The LA Times reports that millions of people in China live in caves. They like it there. Some of the caves have running water, electricity.

What product details are valuable to Chinese cave people?

We'll give you a moment to think about it.

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30
Jan

Make Your Product Data Research-Friendly

Posted by on in Product Data Management

 

 

 

 

The mighty, always-informative Internet Retailer reports that more and more e-tailers are improving their websites to accomodate shopper research. A study conducted by the site showed that more retailers are allowing shoppers to use advanced search, as 39% of retailers now have this feature, compared with 21% in 2010.

So, when shoppers search these sites for your products....what will they find?

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24
Jan

Google's Slip Won't Change Product Search (Or Why You Still Need Ezeedata)

Posted by on in Product Data Management

 

 

Many analysts have begun to throw their opinions in on Google's latest earnings miss - specifically the slowing in the search giant's core business (from 33% to 25% in Q4). This article in Business Insider theorizes that mobile search is far less profitable than standard search, and indicates that Amazon's rise might be taking a huge bite out of Google's success.

 

If Edgenet's success rode on organic search and Google's ability to rule the internet, Q4 of 2011 would have delivered us some sobering news.

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14
Dec
02
Nov

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