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The Edge Blog

The Edge - The official blog of Edgenet, Inc. Talking smart about the world of buyers' guides, product data feeds, and data feed optimization solutions.

Internet Retail

08
Apr

WSJ Observes A Problem. Edgenet's Got The Solution.

Posted by on in Internet Retail

Product Data

At Edgenet, we would like to publicly state that The Wall Street Journal is not receiving any information or compensation from our marketing team.

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31
Mar

Retail Goes Rent-Free

Posted by on in Internet Retail

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The headline might be a bit of clickbait, but this article in Business Insider does a great job of showing the continued decline in rental prices for retail locations. 

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Tagged in: Internet Retail retail
05
Feb

A New Customer Rises - The Entirely Mobile Shopper

Posted by on in Internet Retail

 

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We might have to stop using the term "e-retail," since "e-retail" has shifted to the mainstream. And we may, soon, have to stop using the term "mobile shopper." It appears that soon, we all will be.

Internet Retailer notes what it calls "a major new phenomenon in e-retail" - customers who only use mobile. In its article, the website notes that 1/3 of the shoppers at the 10 ten retailers shop on mobile-only devices. It's a huge shift in platform - and in the type of shopper. 

In a separate article, Internet Retailer notes that mobile shoppers aren't just comparing prices with their devices in stores - they're looking up reviews, researching a product, and visiting that store's mobile site. 

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22
Jan

The Internet of Things Requires Structured Product Data

Posted by on in Internet Retail

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You thought the Internet of Things was coming? It's here. Wait, you don't know what the Internet of Things is?

Today, there are a lot of things we know of and about and could likely accurately describe that we might know the proper name for. Like the yellow line that represents the first down during a football game. That probably has a name (turns out the technology is called "First and Ten").

So, the Internet of Things - is it a video game? Technology Horror Film?

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09
Dec

Holiday Traditions: Edgenet's "Holiday Shoppers Like Great Data" Post

Posted by on in Internet Retail

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There's the Yule Log. There's our office debate over Dean Martin's version or Satchmo's version (there is a correct answer). Lights - and in our Wisconsin office - the snow. Lots of snow. 

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20
Nov

It Isn't Showrooming Without The Data

Posted by on in Internet Retail

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We're coming up on almost two years since we first drew your attention to the term "showrooming." While the term still hasn't officially entered the mainstream - even the spell check for this blog software is underlining it - the activity has become a huge part of today's retail. This article at retailcustomerexperience.com expects the behavior - where consumers enter a brick and mortar store for a physical demo of a product before buying it on the internet - to increase through the holidays. The article contends 75% of people engage in showrooming.

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14
Oct

Is Your Product Data Feed Ready For The Holidays?

Posted by on in Internet Retail

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It's about that time - time to start really gearing up for the holiday shopping season. In today's retail, that means more than getting your inventory and prices right. It means getting your product data feed where it needs to be.

Google is hosting a series of hangouts to get your product data feed up to snuff and there is one more left in the series:

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21
Aug

For Every Shopper, The Right Choice > A Great Relationship

Posted by on in Internet Retail

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What makes consumers "sticky"? For most retailers, the answer is worth millions. A recent Harvard Business Review study looked at thousands of surveys performed by the Corporate Executive Board of consumers, along with hundreds of interviews with hundreds of marketing executives and other experts - all searching for what truly makes customers "sticky."

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20
Aug

Now The C-Suite Is In: The Push For Improving Digital Engagement For Your Brand

Posted by on in Internet Retail

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It might have taken a while, but change has arrived at the top. A recent global survey reveals that CMOs, CEOs, and CIOs are all focused on digital engagement as a spark for their business and brand.

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22
May

Everybody Loves Brand Manufacturer Sites

Posted by on in Internet Retail

So, you’re a manufacturer and you opened a little retail site just to entertain a little traffic? Internet Retailer reports that brand manufacturers lead other merchants in monthly visits to their retail website, likely because 52% of the traffic coming to brand manufacturer sites were new visitors. The four different types of merchants detailed in the Internet Retailer story included brand manufacturers, catalogers, retail chains, and retailers that only sell on the web.

 

Now What?

What should brand manufacturers do with news that they themselves might be the most popular source for a new customer? The answer is found in another study mentioned in the same Internet 

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16
Apr

Pet Industry Not Immune To Showrooming

Posted by on in Internet Retail

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Talk about prescient. Over 15 months ago, The Edge committed a flagrant act of foresight by detailing what many considered to be the first use of the term "showrooming." 

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13
Mar

Ezeeguides: Buyer's Guide 2.0 Is Here

Posted by on in Internet Retail

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Google the term "buyer's guide," and you'll find...a whole heck of a lot of buyer's guides. Not a lot about the the history of buyer's guides, or the evolution of buyer's guides...just buyer's guides. For horses, AM radios, and yo-yos...just about anything. 

It looks like no one knows where buyer's guides came from, not even the trusty Wikipedia. All we know is, they're here. And...they need help. A perfunctory look at a few buyers guides will reveal an almost-universal crater of functionality and technology. Why can't the yo-yo guide ask the user if they want a classic, flared gap, or modified shape and let them choose? Or, why can't the guide ask a question like: Are you looking for a yo-yo to perform looping tricks?

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18
Feb

Pet Owners Get Smart (Featuring A Cute Cat Picture)

Posted by on in Internet Retail

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If you think we wrote this post because we could then put a picture of a cat in it, and cat pictures are really popular, you are only partly right. Because as popular as cat pictures have become, shoppers reviewing product data online has become even bigger.

We might have to just make a template of this post so we can change the underlined words and then publish it for any industry: shoppers are going online to research for products in the pet industry. That's because more and more shoppers in the pet industry have very specific product details - demands that MUST BE MET - before a purchase is made.

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02
Jan

Advice-givers Gone Wild: You Want Them To WHAT?

Posted by on in Internet Retail

Front Page

There's absolutely no doubt that small business owners today need as many tips and advantages as they can get. Whereas the internet will take all comers and entertain any vendor who can put up a website, it also severely punishes those who don't understand how to compete and market on the web.

SO, we're all about this article, which gives some tips and tricks for small businesses...mostly. Like 80%. Because tip Number 5 says, "Reduce Your Reliance on Search Engines."

Ummmm, ok.

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02
Jan

Ezeeguides: The Tweetable Elevator Pitch

Posted by on in Internet Retail

Can I just have five minutes of your time? 

That used to be the "hook" phrase for most salepeople, back when five minutes was a little bit of time. Today, with the microwave cooking your food while you read and delete emails on your phone while you catch the latest sports headlines on a crawl underneath a sports anchor giving last night's scores...five minutes is an ETERNITY. How many tweets could you tweet in five minutes?

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23
May

Optimize For Mobile Shopping: It Begins With Structured Data

Posted by on in Internet Retail

 

 

 

 

As more consumers turn to mobile devices for everyday activities, some merchants are skipping building a website suited for mobile, and instead working to ensure their products are optimized for mobile devices. So, even if you can't make your website practical and pretty for mobile, you can definitely make your inventory ready for mobile shoppers.

This article from ecommercebytes.com indicates that 65.2% of merchants do not have a mobile website - but mentions that 60% are willing to optimize their online product listings for mobile shoppers.

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22
Mar

Your Brand - And Brick And Mortar - Are Not Like They Used To Be

Posted by on in Internet Retail

 

A recent article in the Financial Times of London speaks to just how much the world has changed for retailers. Neiman Marcus, the American luxury retailer, tried to expand into China.

Trouble is - it's really expensive to expand into China. Experts studied China's environment and announced that at an ESTABLISHED retailer in China, it would cost 27,000 to list a new product.

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Tagged in: Internet Retail
15
Mar

Study On Mobile Devices Demonstrates Thirst For Product Information

Posted by on in Internet Retail

 

 

A recent study by ClickIQ demonstrates how badly consumers want product information while shopping. ClickIQ polled consumer panel members who used their phone or mobile device to research products while shopping. 61% said they used the internet to research a particular product, far and away the most popular activity.

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07
Mar
25
Jan

Brick & Mortar's Last Stand

Posted by on in Internet Retail

 

We keep seeing prophecies about our future coming true - like "Minority Report" computers (but, sadly, not the flying cars), so we knew this day in retail would come. It's just always startling when you witness it happening.

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