Who is Edgenet?

Your customers have traded in the physical store for the digital marketplace to make their purchasing decisions, making your internet presence across retailers, ecommerce, and searching vital to your future. While traditionally the digital presence of products has been dictated by the retailer, we’re putting the control back into the hands of Brands.

We guide and collaborate with Brands to extend their influence consistently across their selling channels by applying our deep domain expertise to the categorization and completeness of their product content.

  • We categorize your content with pre-built domain specific and customizable taxonomy
  • We promote completeness and correctness of your content through data quality validations inherent to the platform
  • We enable you to control your brand promise to foster a direct, trusted connection with all your customers

Edgenet is driven by taxonomy, validations, workflow and role assignments that guide you through the process of effectively managing your product content. Updating continuously based on taxonomy changes and product requirements, Edgenet allows you to scale based on the demands of your products and increase your speed-to-market.

We empower Brands to take control of their digital discoverability through rich product content to drive informed purchase decisions.


  • Steve Proctor
    Chief Executive Officer

    Steve Proctor has been a sales leader in the software industry for over 15 years (including over 7 years at Edgenet). During his tenure at Edgenet, Steve closed Edgenet’s first enterprise deal with Lowe’s Companies and served as Edgenet’s VP of Retail Sales. He began working for Oracle Corporation beginning in 2008 and became a Technology Sales Manager with call responsibilities for Nissan, Genesco, Asurion and several other multi-billion dollar Oracle customers.

  • Tim Stafford
    Executive Vice President

    Stafford held several executive positions during his earlier tenure with Edgenet. His responsibilities included software research and development, business planning and professional services. His management experience includes consulting for Fortune 500 retail corporations while with Accenture (formerly Andersen Consulting) and serving as Senior Financial Analyst/Brand Manager for Pentland Group. Stafford holds a bachelor's degree in political science from Kenyon College in 1993 and an MBA from Ohio State in 1997.